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The Failed Olympics Bid: The Boston Business Journal Polls the PR Pros

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Author: paulsimmons

All you Olympics fans can stop the self-pity now.  The BBJ asked the PR experts. Below are a sample of their responses:

And what they had to say about it all should help ease the fear of those here who might feel that the city’s overall brand was irreparably damaged after the USOC abruptly pulled the city’s bid to host the 2024 Olympics.

“The impact will be minimal, I believe,” said Jim Farrell, president of PR First. “Although the Olympics might have brought excitement and revenue to the region, we should not fault our officials for insisting on due diligence before signing on the dotted line.”

“We are Boston Strong. Agree or not with the outcome, that is the Boston the world knows,” Solomon McCown & Co. CEO Helene Solomon said.

An ancillary point made, with which I agree, is that Mayor Walsh came out of this smelling like a rose. The IOC and USOC, by pulling the bid made excellent scapegoats.

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